To celebrate being champions, an image and congratulations message should be projected from every Manchester City player in their hometown to striking locations. The project was conducted one evening in 27 cities worldwide. TNL was the German partner.
In search of places that have an emotional connection to the players, TNL came into play as a German partner of the action: approval procedure, production and documentation from one provider.
For Ilkay Gündogan, the projection was realized in the stadium where his footballer career originated. The large-screen projection for Leroy Sane took place at Himmelsleiter, a spectacular location in Essen, where the player spent a lot of time in his youth.
The photos of the projection were used as individual congratulations and surprised the players during the championship celebration, which ran at the same time. The documentation of the project went viral in the social media.