Supermarket floor becomes seawater tank through projection

3D Visualization //
Floor Projection Retail

Case Study for Lidl Austria: A projection project as a highlight when shopping in the supermarket

Shopping differently. TNL visualized a project idea for the supermarket chain in Austria. The animation shows: with a projection on the floor and a freezer for fish, shopping becomes a experience. The projection merges object-specific with the sales room. Virtually floating fish and marine images attract the attention of customers and thus contribute to customer loyalty.