[{"data":1,"prerenderedAt":449},["ShallowReactive",2],{"project:en:interactive-projection-herford-town-hall":3,"__generatedImages":376},{"contentVersion":4,"project":5,"projectList":245,"categories":324,"videos":369,"category":334},"6233de3783d89659",{"type":6,"id":7,"attributes":8,"relationships":235,"links":243},"projects","56",{"categoryId":9,"useCase":10,"title":166,"slug":169,"seoTitle":172,"seoDescription":173,"subtitle":176,"text":179,"testimonial":182,"videoTeaser":158,"imageTeaser":193,"imageTeaserAlt":194,"imageHero":158,"videoHero":195,"videoHeroPortrait":196,"media":197,"video":165},2,{"title":11,"slug":14,"seoTitle":17,"seoDescription":18,"heading":21,"advantages":24,"facts":33,"idea":42,"implementation":45,"media":48,"teaserVideo":158,"teaserImage":159,"teaserImageAlt":160,"videoHero":163,"videoHeroPortrait":164,"video":165},{"de":12,"en":13},"Projektionsshows für Stadtmarketing Events","Projection shows for city marketing events",{"de":15,"en":16},"projektionsshow-fur-stadtmarketing-events","projection-show-for-city-marketing-events",{"de":12,"en":13},{"de":19,"en":20},"Die Stadt als Marke: TNL realisiert Lichtinstallationen, die ein positives Image einer Kommune erschaffen oder festigen","The city as a brand: TNL realizes light installations that create or strengthen a positive image of a community",{"de":22,"en":23},"Lichtinstallationen als innovative Stadtmarketing Lösung","Light installations as an innovative city marketing solution",{"de":25,"en":29},[26,27,28],"Aufwertung des Stadtimages","Anstieg des überregionalen Bekanntheitsgrades","Erhöhung der Social-Media Reichweite",[30,31,32],"Enhance the city's image","Increase in national awareness","Increase in social media reach",{"de":34,"en":38},[35,36,37],"Kein Müll, kein CO2, kein Feinstaub","Geringer technischer Aufwand = geringer Energieverbrauch ","Kollektives Erlebnis für Jung und Alt",[39,40,41],"No waste, no CO2, no particulate matter","Low technical complexity = low energy consumption","A collective experience for young and old",{"de":43,"en":44},"Die Attraktivierung einer Stadt durch ein echtes Highlight. \r\nEin unvergessliches Erlebnis für die Bürger*innen.\r\nEine Projektionsshow ist zukunftsorientiertes und energieeffizientes Stadtmarketing at it´s best.\r\nEin 3D Video Mapping zum Thema Stadtgeschichte lässt Augen leuchten, schafft positive Atmosphäre, sorgt für kollektives Staunen und hinterlässt nachhaltig Eindruck. \r\nDas perfekte Medium, um die Stadtgeschichte per Zeitreise nachzuerzählen, das Zusammenhaltsgefühl der Einwohner*innen zu stärken oder geplante Pyrotechnik bildgewaltig und klimafreundlich zu ersetzen. \r\nIm Großformat auf dem Rathaus, dem Kirchturm oder einem anderen markanten Gebäude.\r\nGemeinsam mit Ihnen machen wir Emotionen erlebbar. \r\nNehmen Sie Kontakt auf!","Making a city more attractive through a real highlight.\r\nAn unforgettable experience for the citizens.\r\nA projection show is future-oriented and energy-efficient city marketing at its best.\r\nA 3D video mapping on the topic of city history makes eyes light up, creates a positive atmosphere, ensures collective amazement and leaves a lasting impression.\r\nThe perfect medium to retell the city's history through a journey through time, to strengthen the sense of solidarity among residents or to replace planned pyrotechnics with powerful images and in a climate-friendly way.\r\nIn large format on the town hall, the church tower or another prominent building.\r\nTogether with you, we make emotions come alive.\r\nGet in touch!",{"de":46,"en":47},"Wir nehmen Ihre Ideen auf, entwickeln sie weiter und bringen sie auf der Fassade Ihrer Wahl zum Leuchten.\r\nMit der Erfahrung aus über 100 Stadtmarketing-Shows entwickelt unser Kreativ-Team gemeinsam mit Ihnen ein beeindruckendes Konzept. Unser Technik-Team sorgt für eine reibungslose Umsetzung.\r\nOb Sommerfest oder Weihnachtsmarkt, Jubiläum oder Kulturveranstaltung: Mit uns präsentieren Sie Ihre Botschaft, Ihre Stadtgeschichte garantiert wirkungsvoll und gleichzeitig energieeffizient, CO²-neutral und umweltfreundlich. Sie erreichen ein breites Spektrum an Zuschauer*innen, die sogar interaktiv eingebunden werden können.\r\nEin 3D Video Mapping eignet sich ideal dazu, verschiedenen Sponsoren eine marketingwirksame Werbefläche zur Verfügung zu stellen.\r\nKontaktieren Sie uns gerne für eine unverbindliche Beratung!","We take your ideas, develop them further, and bring them to life on the facade of your choice.\r\nWith experience from over 100 city marketing shows, our creative team will work with you to develop an impressive concept. Our technical team ensures smooth implementation.\r\nWhether it's a summer festival or Christmas market, anniversary or cultural event: With us, you're guaranteed to present your message and your city's history effectively, while also being energy-efficient, CO²-neutral, and environmentally friendly. You'll reach a broad spectrum of viewers, who can even be interactively involved.\r\n3D Video mapping is ideal for providing various sponsors with effective marketing advertising space.\r\nContact us for a free consultation!",[49,62,74,86,98,110,122,134,146],{"type":50,"file":51,"filePortrait":52,"alt":53,"title":56,"description":59},"image-with-description","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1983\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Nachtansichten_Bielefeld_Stadtmarketing-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1984\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Nachtansichten_Bielefeld_Stadtmarketing-(3)-webp.webp",{"de":54,"en":55},"Eine Menschenmenge betrachte ein 3D-Videomapping, welches in roten Farben auf eine Fassade projiziert wird ","A crowd of people watches a projection mapping projected in red onto a facade",{"de":57,"en":58},"Immersive Projektionen","Immersive projections",{"de":60,"en":61},"Gemeinsames Augmented Reality Erlebnis für eine breite Zielgruppe","Shared augmented reality experience for a broad target group",{"type":50,"file":63,"filePortrait":64,"alt":65,"title":68,"description":71},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1985\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Silvester_Lichtspaziergang_Innsbruck_Stadtmarketing-(2)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1986\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Silvester_Lichtspaziergang_Innsbruck_Stadtmarketing-(3)-webp.webp",{"de":66,"en":67},"Die Häuserzeile Mariahilf in Innsbruck wird von hellblauen Partikeln illuminiert","The row of houses Mariahilf in Innsbruck is illuminated by light blue particles",{"de":69,"en":70},"Bekannte Fassaden in neuer Erscheinung","Well-known facades in a new appearance",{"de":72,"en":73},"Die attraktive Gestaltung sorgt für viele Fotoaufnahmen, die in sozialen Netzwerken geteilt werden","The attractive design ensures many photos that are shared on social networks",{"type":50,"file":75,"filePortrait":76,"alt":77,"title":80,"description":83},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1987\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Stadtmarketing_Meppen_Rathaus_2880x1720px_8L7A3033-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1988\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Stadtmarketing_Meppen_Rathaus_860x860px_8L7A3033-(1)-webp.webp",{"de":78,"en":79},"Auf einer Fassade wird ein 3D-Video-mapping von Regenschirmen und dem Stadtnamen \"Meppen\" projiziert","A projection mapping of umbrellas and the city name \"Meppen\" is projected onto a facade",{"de":81,"en":82},"Informative Stadtgeschichte","Informative city history",{"de":84,"en":85},"Die bildgewaltige Erzählung über die Stadt versetzt jung und alt ins Staunen","The visually stunning story about the city amazes young and old",{"type":50,"file":87,"filePortrait":88,"alt":89,"title":92,"description":95},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1989\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_und_Laser_Mapping_Stadtjubiläum_PLauen_2880x1720px_8L7A7204-(3)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1990\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_und_Laser_Mapping_Stadtjubiläum_PLauen_860x860px_8L7A7204-(1)-webp.webp",{"de":90,"en":91},"Eine Projektion von Zahnrädern auf der Fassade und eine Lasershow wird von einer Menschenmenge betrachtet","A projection of gears on the facade and a laser show is watched by a crowd",{"de":93,"en":94},"Lichtshow als unvergessliches Erlebnis","Light show as an unforgettable experience",{"de":96,"en":97},"Die Kombination mit Laser und Showlicht bringt weiteres Aufmerksamkeitspotential","The combination with laser and show light brings further attention potential",{"type":50,"file":99,"filePortrait":100,"alt":101,"title":104,"description":107},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1991\u002Fconversions\u002FTNL_Design_Illumination_3D_Videomapping_Stadtmarketibg_Wesel_2880x1720px_8L7A4202-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1992\u002Fconversions\u002FTNL_Design_Illumination_3D_Videomapping_Stadtmarketibg_Wesel_860x860px_8L7A4202-(1)-webp.webp",{"de":102,"en":103},"Ein 3D-Video-mapping illuminiert eine Fassade in Gold und Neonfarben","A projection mapping illuminates a facade in gold and neon colors",{"de":105,"en":106},"Ein Maßanzug aus Licht für die Fassade","A tailor-made suit of light for the facade",{"de":108,"en":109},"Die faszinierende 3D-Mapping Technologie hinterlässt staunende Besucher*innen","The fascinating 3D mapping technology leaves amazed visitors",{"type":50,"file":111,"filePortrait":112,"alt":113,"title":116,"description":119},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1993\u002Fconversions\u002FTNL_Design_Illumination_3D_Videomapping_Stadtmarketing_Schmallenberg_2880x1720px_8062-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1994\u002Fconversions\u002FTNL_Design_Illumination_3D_Videomapping_Stadtmarketing_Schmallenberg_860x860px_8062-(1)-webp.webp",{"de":114,"en":115},"Ein kleines Haus wird per 3D-Video-mapping mit dem Namen der Stadt und weißen Fensterumrandungen angestrahlt","A small house is illuminated via projection mapping with the city name and white window borders",{"de":117,"en":118},"Stärkung der Stadt-Identität","Strengthening of the city's identity",{"de":120,"en":121},"Wenn die Geschichten aus der Vergangenheit zum Leben erwachen sind angeregte Unterhaltungen garantiert","Lively conversations are guaranteed as stories from the past come to life",{"type":50,"file":123,"filePortrait":124,"alt":125,"title":128,"description":131},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1995\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Stadtmarketing_Goslar_Kaiserpfalz_2880x1720px_8L7A6198-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1996\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Stadtmarketing_Goslar_Kaiserpfalz_860x860px_8L7A6358-(1)-webp.webp",{"de":126,"en":127},"Eine Menschenmenge betrachtet ein 3D-Videomapping, in welchem die Fensterbögen in strahlenden Farben umrandet werden","A crowd watches a projection mapping in which the window arches are outlined in bright colors",{"de":129,"en":130},"Zeitreise durch die Stadtgeschichte","Time travel through the history of the city",{"de":132,"en":133},"Alte Sagen und Begebenheiten werden zum Leben erweckt","Old legends and events are brought to life",{"type":50,"file":135,"filePortrait":136,"alt":137,"title":140,"description":143},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1997\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Stadtmarketing_Goslar_Kaiserpfalz_2880x1720px_Facebook-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1998\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Stadtmarketing_Goslar_Kaiserpfalz_860x860px_Facebook-(1)-webp.webp",{"de":138,"en":139},"Positive Facebook Kommentare sind aufgelistet","Positive Facebook comments are listed",{"de":141,"en":142},"Begeisterte Social Media Reaktionen","Enthusiastic social media reactions",{"de":144,"en":145},"Positive Kommentare auf Social Media als Werbemittel","Positive comments on social media as advertising",{"type":50,"file":147,"filePortrait":148,"alt":149,"title":152,"description":155},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1999\u002Fconversions\u002FTNL_Design_Illumination_3D_Videomapping_Stadt_Herford_Rathaus_2886x1720px_W1A0921-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2000\u002Fconversions\u002FTNL_Design_Illumination_3D_Videomapping_Stadt_Herford_Rathaus_860x860px_W1A0921-(1)-webp.webp",{"de":150,"en":151},"Eine Projektion illuminiert in grünen Farben die Fenster eines Rathauses und der Eingang wird von hellem weißen Licht angestrahlt  ","A projection illuminates the windows of a town hall in green colors and the entrance is illuminated with bright white light",{"de":153,"en":154},"Das Rathaus lädt ein","City Hall invites you",{"de":156,"en":157},"Die Nähe der Institution zu den Bürger*innen wird positiv wahrgenommen","The proximity of the institution to the citizens is perceived positively",null,"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2152\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Kaiserpfalz_Goslar_860x860-webp.webp",{"de":161,"en":162},"Projektionsshow für Stadtmarketing Events","Projection show for city marketing events","830176753","830183355","505671604",{"de":167,"en":168},"Interaktive Fassadenprojektion Herforder Rathaus","Interactive Facade Projection Herford Town Hall",{"de":170,"en":171},"interaktive-fassadenprojektion-herforder-rathaus","interactive-projection-herford-town-hall",{"de":167,"en":168},{"de":174,"en":175},"Ein statisches Video Mapping mit Zuschauerbeteiligung inszenierte TNL für das Herforder Rathaus über einen Zeitraum von 2 Monaten.","TNL staged a video projection mapping with audience participation for the Herford town hall over a period of 2 months.",{"de":177,"en":178},"Lichttechnische Inszenierung des Herforder Rathauses zu seinem 100. Geburtstag","Lighting of the Herford city hall on the occasion of its 100th birthday",{"de":180,"en":181},"TNL installierte eine interaktive Fassadenprojektion mit passgenau abgestimmten Standbildern, welche das Herforder Rathaus im Jubiläumsjahr schmückten. Das gebäudeindividuelle statische Projektionsmapping fand in einem Zeitraum von 2 Monaten statt.  Auf der historischen Fassade wurden jeden Abend Portraits bedeutender Herforder Persönlichkeiten sowie von Bürgerinnen und Bürgern abgebildet. Für die sich konstant verändernde Collage konnten Einheimische Bilder hochladen, welche mit einem kundenindividuell erstellten Template immer wieder ausgetauscht werden konnten. Die Partizipation der Bevölkerung über die Integration ihrer Bildinhalte hielt das Projekt über den gesamten Projektionszeitraum sehr lebendig und verstärkte die öffentliche Wahrnehmung des Rathauses als „Haus der Bürgerinnen und Bürger“.","TNL installed an interactive facade projection with precisely matching still images adorning the Herford city hall in its anniversary year. The building-specific static video mapping took place over a period of two months. On the historical facade, portraits of important hereditary figures as well as of citizens were portrayed every evening. For the constantly changing collage, locals could upload pictures, which could be exchanged again and again with a customer-specific template. The participation of the population through the integration of their image content kept the project very lively over the entire projection period and strengthened the public perception of the town hall as a \"house of the citizens\".",{"name":183,"job":185,"company":188,"text":190},{"de":184,"en":184},"Stefan Tillmann",{"de":186,"en":187},"Leitung Veranstaltungsorganisation","Head of Event Management",{"de":189,"en":189},"Pro Herford GmbH",{"de":191,"en":192},"Die große Fotoaktion „Mein Rathaus“ bekam viel positive Resonanz und hat die Identifikation unserer Bürgerinnen und Bürger mit ihrem Rathaus deutlich gesteigert. Danke an TNL für diese innovative Umsetzung.","The big photo campaign \"My City Hall\" received a lot of positive feedback and significantly increased the identification of our citizens with their city hall. Thanks to TNL for this innovative implementation.","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F843\u002Fconversions\u002FTNL-Design-Illumination-Panorama-Projektion-Rathaus-Herford-16-webp.webp",{"de":167,"en":168},"678070027","678071193",[198,205,211,217,223,229],{"type":199,"file":200,"filePortrait":201,"alt":202},"image","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F841\u002Fconversions\u002FTNL-Design-Illumination-Panorama-Projektion-Rathaus-Herford-16-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F842\u002Fconversions\u002FTNL-Design-Illumination-Panorama-Projektion-Rathaus-Herford-16-webp.webp",{"de":203,"en":204},"Lichttechnische Inszenierung des Herforder Rathauses mit Partizipation der Bürger:innen","Lighting technology staging of the Herford town hall with participation of the citizens",{"type":199,"file":206,"filePortrait":207,"alt":208},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1234\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x1440px-2-Kopie-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1235\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x860px-2-Kopie-webp.webp",{"de":209,"en":210},"3D Video Mapping auf dem Herforder Rathaus mit gebäudeindividuellen Effekten in gelb","3D video mapping on the Herford town hall with building-specific effects in yellow",{"type":199,"file":212,"filePortrait":213,"alt":214},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1236\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x1440px-3-Kopie-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1237\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x860px-3-Kopie-webp.webp",{"de":215,"en":216},"Lichtkunst: Porträts werden per Videoprojektion auf dem Rathaus in Herford gezeigt"," Light art: portraits are shown by video projection on the town hall in Herford",{"type":199,"file":218,"filePortrait":219,"alt":220},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1238\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x1440px-1-Kopie-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1239\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x860px-1-Kopie-webp.webp",{"de":221,"en":222},"Interaktive Projektion mit Porträtfotos als Bürgerbeteiligung","Interactive projection with portrait photos as citizen participation",{"type":199,"file":224,"filePortrait":225,"alt":226},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1240\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x1440px-4-Kopie-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1241\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x860px-4-Kopie-webp.webp",{"de":227,"en":228},"Statisches Video Mapping am Herforder Rathaus zu seinem 100. Geburtstag"," Static projection mapping at the Herford town hall on its 100th birthday",{"type":199,"file":230,"filePortrait":231,"alt":232},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1242\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x1440px-5-Kopie-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1243\u002Fconversions\u002FTNL_Design_Illumination_3D_Video_Mapping_Mein_Rathaus_Herford-860x1440px-5-Kopie-webp.webp",{"de":233,"en":234},"Fassadenprojektion mit 3D Effekten in Herford, die den Bürger:innen gewidmet ist","Facade projection with 3D effects in Herford, which is dedicated to the citizens",{"categories":236},{"links":237,"data":240},{"self":238,"related":239},"https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F56\u002Frelationships\u002Fcategories","https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F56\u002Fcategories",{"type":241,"id":242},"categories","2",{"self":244},"https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F56",[246,260,273,287,301,313],{"id":247,"type":6,"attributes":248},"108",{"categoryId":9,"slug":249,"title":252,"imageTeaser":255,"imageTeaserAlt":256,"videoTeaser":158,"videoHeroPortrait":259},{"de":250,"en":251},"beast-games-promotion-aktion-berlin","beast-games-promotional-campaign-berlin",{"de":253,"en":254},"Beast Games Promotion-Aktion Berlin","Beast Games Promotional Campaign Berlin","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2620\u002Fconversions\u002FTNL_Beast-Games-Werbeprojektion3-webp.webp",{"de":257,"en":258},"Großflächige Fassadenprojektion zeigt Marketing-Kampagne für Amazon Prime 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