[{"data":1,"prerenderedAt":425},["ShallowReactive",2],{"project:en:mannequin-mapping-gore-fair":3,"__generatedImages":352},{"contentVersion":4,"project":5,"projectList":219,"categories":300,"videos":345,"category":328},"6233de3783d89659",{"type":6,"id":7,"attributes":8,"relationships":209,"links":217},"projects","26",{"categoryId":9,"useCase":10,"title":140,"slug":143,"seoTitle":146,"seoDescription":148,"subtitle":151,"text":154,"testimonial":157,"videoTeaser":133,"imageTeaser":167,"imageTeaserAlt":168,"imageHero":133,"videoHero":169,"videoHeroPortrait":170,"media":171,"video":169},4,{"title":11,"slug":14,"seoTitle":17,"seoDescription":18,"heading":21,"advantages":24,"facts":33,"idea":42,"implementation":45,"media":48,"teaserVideo":133,"teaserImage":134,"teaserImageAlt":135,"videoHero":137,"videoHeroPortrait":138,"video":139},{"de":12,"en":13},"3D-Projektionen für Messestände","3D projections for exhibition stands",{"de":15,"en":16},"3d-projektionen-fur-messestande","eyecatcher-booth",{"de":12,"en":13},{"de":19,"en":20},"3D-Projektion als Eyecatcher  oder Highlight auf dem Messestand generiert Aufmerksamkeit und damit hebt sich das Messe-Marketing von Mitbewerbern ab","3D projection as an eye-catcher or highlight on the exhibition stand generates attention and thus sets the exhibition marketing apart from competitors",{"de":22,"en":23},"Der ultimative Eyecatcher für Ihren Messestand","The ultimate eye-catcher for your exhibition stand",{"de":25,"en":29},[26,27,28],"Innovative Präsentation","Aufmerksamkeits-starke Präsenz","Abhebung vom Wettbewerb",[30,31,32],"Innovative presentation","Attention-grabbing presence","Stand out from the competition",{"de":34,"en":38},[35,36,37],"Positiver Imagetransfer","Wirkt in Fern-, Nah- und Detailkennung","Bleibt nachhaltig in Erinnerung",[39,40,41],"Positive image transfer","Effective from a distance, close up and in detail","Remains in the memory for a long time",{"de":43,"en":44},"Ein innovativer Messeauftritt ist eine zentrale Marketingmaßnahme in der Unternehmensdarstellung und Kundenbindung. Das Unternehmen wird sichtbar, hinterlässt Eindruck, präsentiert die neuesten Produkte, pflegt und knüpft wertvolle Kontakte. \r\nAuf den weitläufigen Arealen, auf denen sich ein Messestand neben den anderen reiht, kann es zuweilen schwer sein, sich von der Konkurrenz abzuheben. Wie kann Ihr Messeauftritt  von Ihrer Zielgruppe garantiert wahrgenommen und somit zum Erfolg werden? \r\n\r\nUnsere Ideen für eine unverwechselbare Messe-Repräsentation: die Integration eines Hologramms, einer interaktiven Media-Wall, eines 3D-Projectionmappings für die ausgestellten Produkte oder einer eigens programmierten Anwendung im Virtual Reality Bereich.\r\nEin derartiger Eye-Catcher, der durch die Verwendung von beeindruckenden Animationen, speziellen Effekten und visuellen Überraschungen das Highlight Ihres Messestandes darstellt, hinterlässt garantiert einen starken Eindruck bei den Messebesuchenden, sorgt für Gespräche und Interaktion und hebt ihren Stand eindrucksvoll aus der Masse hervor.\r\n\r\nNehmen Sie Kontakt auf für eine unverbindliche Beratung!","An innovative trade fair appearance is a key marketing measure in company presentation and customer loyalty. The company becomes visible, makes an impression, presents the latest products, maintains and makes valuable contacts.\r\nIn the spacious areas where one exhibition stand is lined up next to the other, it can sometimes be difficult to stand out from the competition. How can your trade fair appearance be guaranteed to be noticed by your target group and thus become a success?\r\n\r\nOur ideas for a distinctive trade fair representation: the integration of a hologram, an interactive media wall, 3D projection mapping for the products on display or a specially programmed application in the virtual reality area.\r\nSuch an eye-catcher, which is the highlight of your trade fair stand through the use of impressive animations, special effects and visual surprises, is guaranteed to leave a strong impression on trade fair visitors, generates conversation and interaction and makes your stand stand out impressively from the crowd.\r\nGet in touch for a non-binding consultation!",{"de":46,"en":47},"Eine Installation lässt sich flexibel an die Gegebenheiten Ihres Messestands anpassen: Projektion und multimediale Inszenierung können an Wand, Decke und Boden integriert werden oder auch maßgenau auf Ihr Produkt zugeschnitten. Gamification-Elemente wie VR-Spiele oder interaktive Herausforderungen mit Berührungssensoren oder Bewegungserkennung werden zum Anziehungspunkt für Messeteilnehmer*innen, welche unterhalten und gleichzeitig für Ihr Unternehmen und Ihre Produkte werben. \r\nLassen Sie Ihren Messeauftritt zum Erlebnis werden, der es einfach macht mit Besucher*innen in Kontakt zu treten und nachhaltig im Gedächtnis bleibt.\r\n\r\nKontaktieren Sie uns, um mehr über die Möglichkeiten zu erfahren!","An installation can be flexibly adapted to the conditions of your exhibition stand: projection and multimedia staging can be integrated into the wall, ceiling and floor or even tailored to your product. Gamification elements such as VR games or interactive challenges with touch sensors or motion detection become a point of attraction for trade fair participants, entertaining and at the same time promoting your company and your products.\r\nMake your trade fair appearance an experience that makes it easy to get in touch with visitors and is remembered for a long time.\r\n\r\nContact us to find out more about the possibilities!",[49,62,74,85,97,109,121],{"type":50,"file":51,"filePortrait":52,"alt":53,"title":56,"description":59},"image-with-description","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2271\u002Fconversions\u002FTNL_Design_Illumination_Mapping_Gore_Eurobike_2880x1720px_11-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2272\u002Fconversions\u002FTNL_Design_Illumination_Mapping_Gore_Eurobike_860x860px_11-webp.webp",{"de":54,"en":55},"Schaufensterpuppe auf Messestand wird durch Projektionen in unterschiedliche \"Styles\" gekleidet","Mannequin on trade fair stand is dressed in different \"styles\" through projections",{"de":57,"en":58},"Mannequin-Mapping Gore","MANNEQUIN MAPPING GORE MESSE",{"de":60,"en":61},"3D Inszenierung eines Mannequins auf Messestand setze Produktfeatures der Neuheiten in Szene","3D staging of a mannequin on a trade fair stand highlights product features of the new products",{"type":50,"file":63,"filePortrait":64,"alt":65,"title":68,"description":71},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2273\u002Fconversions\u002FTNL_Design_Illumination_Holo_Mapping_Anuga_Messe_2880x1720px_3-(1)-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2274\u002Fconversions\u002FTNL_Design_Illumination_Holo_Mapping_Anuga_Messe_860x860px_3-webp.webp",{"de":66,"en":67},"Holographische Projektion für Messeauftritt zeigt  Weltkugel mit dem Logo","Holographic projection for trade fair appearance shows globe with the logo",{"de":69,"en":70},"Holo-Projektion Anuga Messe Köln","Holo-Projection Anuga trade fair Cologne",{"de":72,"en":73},"Holographische Inszenierung einer überdimensionalen Weltkugel mit 3D Effekt","Holographic staging of an oversized globe with 3D effect",{"type":50,"file":75,"filePortrait":76,"alt":77,"title":80,"description":82},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2275\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Resamed-Dr-Barth_Behandlungszimmer_Neuburg_1440-x860-px_03-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2276\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Resamed-Dr-Barth_Behandlungszimmer_Neuburg_860-x860-px_03-(1)-webp.webp",{"de":78,"en":79}," 3D-Projectionmapping auf ein an der Wand hängendes Relief einer menschlichen Figur","3D Projection Mapping on a wall-hanging relief of a human figure",{"de":81,"en":81},"Augmented Sculpture",{"de":83,"en":84},"Infotainment durch passgenaue Projektionen auf menschlichem Modell","Infotainment through precise projections on a human model",{"type":50,"file":86,"filePortrait":87,"alt":88,"title":91,"description":94},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2277\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Moebelkonfiguration_Musterring_2880x1720px_7276-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2278\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Moebelkonfiguration_Musterring_860x860px_7276-webp.webp",{"de":89,"en":90},"Schrank wird mittels multimedialer Installation mit verschiedenen Konfigurationen inszeniert","Cabinet is staged using multimedia installation with different configurations",{"de":92,"en":93},"Möbelkonfigurator Showroom Musterring","Furniture configurator showroom Musterring",{"de":95,"en":96},"Interaktives Projektionsmapping inklusive Tablet-basierten Steuerungssystem, welches Produktfeatures und unterschiedliche Ausstattungen sichtbar machte","Interactive projection mapping including a tablet-based control system that made product features and different equipment visible",{"type":50,"file":98,"filePortrait":99,"alt":100,"title":103,"description":106},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2279\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Tomik_und_Partner_Steueroase_2880x1720px_3-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2280\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Tomik_und_Partner_Steueroase_860x860px_3-webp.webp",{"de":101,"en":102},"3D Logo an Wand wird mit passgenauen Projektionen inszeniert ","3D logo on wall is staged with precise projections",{"de":104,"en":105},"3D Logo Animation Empfangsbereich","3D Logo Animation Reception Area",{"de":107,"en":108},"Atmosphärische Logo Projektion auf 3D Objekt","Atmospheric logo projection on 3D object",{"type":50,"file":110,"filePortrait":111,"alt":112,"title":115,"description":118},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2281\u002Fconversions\u002FTNL_Design_Illumination_Projektion_Mustering_2880x1720px_3498-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2282\u002Fconversions\u002FTNL_Design_Illumination_Projektion_Mustering_860x860px_3498-webp.webp",{"de":113,"en":114},"Videoprojektion auf Tisch im Showroom zeigt grüne Blätter und weiße Linien angestrahlt","Video projection on table in showroom shows green leaves and white lines illuminated",{"de":116,"en":117},"Tisch Projektion Showroom Musterring","Table Projection Showroom Musterring",{"de":119,"en":120},"Inszenierung eines Ausstellungsstückes mit Videoinstallation  inklusive Produktdarstellung und Entertainment","Staging of an exhibit with video installation including product presentation and entertainment",{"type":50,"file":122,"filePortrait":123,"alt":124,"title":127,"description":130},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2283\u002Fconversions\u002FTNL_Design_Illumination_Projection-Mapping_Schausteller_Nier_2880x1720px-1-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2284\u002Fconversions\u002FTNL_Design_Illumination_Projection-Mapping_Schausteller_Nier_860x860px-1-webp.webp",{"de":125,"en":126},"3D Element an Wand wird mit 3D-Projektion im Steampunkdesign angestrahlt","3D element on wall is illuminated with 3D projection in steampunk design",{"de":128,"en":129},"Projectionmapping Medienkunst","Projection Mapping Media Art",{"de":131,"en":132},"Wand-Relief wird mit 3D-Projektionen inszeniert","Wall relief is staged with 3D projections",null,"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2270\u002Fconversions\u002FTNL_Design_Illumination_Holo_Mapping_Anuga_Messe_2880x1720px_3-webp.webp",{"de":12,"en":136},"eyecatcher booth","823649765","823652289","823339344",{"de":141,"en":142},"Mannequin Mapping Gore Messe","Mannequin Mapping Gore Fair",{"de":144,"en":145},"mannequin-mapping-gore-messe","mannequin-mapping-gore-fair",{"de":141,"en":147},"Mapping Mannequin Mapping Gore Fair",{"de":149,"en":150},"TNL setzte ein Mannequin-Mapping für die Marke Gore Bike Wear um, bei dem die Vielseitigkeit und Funktionalität der Produkte dargestellt wurde.","TNL implemented a mannequin mapping for Gore Bike Wear, which presented the versatility and functionality of the products.",{"de":152,"en":153},"Mannequin Mapping mit Sound für den Messestand der Firma Gore auf der Eurobike","Mannequin mapping with sound design for Gore´s exhibition stand at Eurobike",{"de":155,"en":156},"Das zentrale Element des innovativen Ausstellungskonzepts der Firma Gore für die Eurobike war eine objektindividuelle Projektion auf eine Schaufensterpuppe. TNL installierte ein Mannequin Mapping, mit dem die Produktneuheiten auf der Messe dargestellt wurden. Der Figur wurden die unterschiedlichen Styles \"maßgeschneidert\" auf den Leib projiziert. Simulierte Wettersituationen im Hintergrund verdeutlichten die Funktionalität der Bekleidungssysteme: Bei Regen perlen die Regentropfen von der Jacke ab, Wind unterstützt die schnelltrockenden Eigenschaften der Hightech-Materialien. Ein passendes Sounddesign verstärkte den Effekt der Projektion.","The central element of the innovative exhibition concept of the company Gore for Eurobike was a site-specific projection. TNL installed a video projection on a mannequin, which showed the new products at the fair allowing to change clothing, appearances and settings. The different styles were \"projected\" onto the body to the figure. Simulated weather conditions in the background illustrated the functionality of the clothing systems: rain drops from the jacket, wind supports the fast-drying properties of the high-tech materials. A proper sound design enhanced the effect of the projection.",{"name":158,"job":160,"company":162,"text":164},{"de":159,"en":159},"FJ Burger",{"de":161,"en":161},"Design \u002F Development",{"de":163,"en":163},"Messe Bauer & Compagnions GmbH",{"de":165,"en":166},"Vielen Dank für die punktgenaue, angenehme Zusammenarbeit. Bei der nächsten sich bietenden Gelegenheit, werden wir jederzeit gerne wieder mit Euch zusammenarbeiten.","Thank you for the precise, pleasant cooperation. We will work with you again at any time.","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F523\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-4-webp.webp",{"de":141,"en":142},"234987456","644274965",[172,179,185,191,197,203],{"type":173,"file":174,"filePortrait":175,"alt":176},"image","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F517\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-4-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F518\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x860px-4-webp.webp",{"de":177,"en":178},"Projection Mapping eines virtuellen T-Shirts auf einer Schaufensterpuppe während eines Messeauftitts der Firma Gore","Projection mapping of a virtual T-shirt on a mannequin during a trade fair for the Gore company",{"type":173,"file":180,"filePortrait":181,"alt":182},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F519\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-3-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F520\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x860px-3-webp.webp",{"de":183,"en":184},"Projection Mapping zur Produktpräsentation zeigt Streifen auf einer Schaufensterpuppe am Messestand der Firma Gore auf der Eurobike","Projection mapping for product presentation shows stripes on a mannequin at the Gore stand at Eurobike",{"type":173,"file":186,"filePortrait":187,"alt":188},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F521\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-2-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F522\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x860px-2-webp.webp",{"de":189,"en":190},"Objektindividuelle Projektion auf Mannequin mit animiertem Hintergrund bei einem Messeauftritt der Firma Gore","Object-specific projection on a mannequin with an animated background at a Gore trade fair presence",{"type":173,"file":192,"filePortrait":193,"alt":194},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F524\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-1-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F525\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x860px-1-webp.webp",{"de":195,"en":196},"Produktpräsentation der Bike-Wear von Gore als Projection Mapping auf Mannequin auf der Messe Euro-Bike","Product presentation of Gore's bike wear as projection mapping on a mannequin at the Euro-Bike trade fair",{"type":173,"file":198,"filePortrait":199,"alt":200},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F526\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-5-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F527\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x860px-5-webp.webp",{"de":201,"en":202},"Projection Mapping auf Mannequin mit Darstellung verschiedener Wetter-Konditionen während der Produktpräsentation der Bike-Wear Linie von Gore bei Messe Eurobike","Projection mapping on a mannequin showing various weather conditions during the product presentation of the Gore Bike Wear line at the Eurobike trade fair",{"type":173,"file":204,"filePortrait":205,"alt":206},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1738\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-6-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1739\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_Textil_Gore-860x1440px-6-webp.webp",{"de":207,"en":208},"Produkt-Präsentation mit individuell angepassten Video-Projektionen auf Schaufenster-Puppe: Die neue Kollektion von Gore wird beim Messeauftritt virtuell präsentiert","Product presentation with individually adapted video projections on a mannequin: the new collection from Gore will be presented virtually at the trade fair",{"categories":210},{"links":211,"data":214},{"self":212,"related":213},"https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F26\u002Frelationships\u002Fcategories","https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F26\u002Fcategories",{"type":215,"id":216},"categories","4",{"self":218},"https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F26",[220,232,246,260,274,288],{"id":221,"type":6,"attributes":222},"116",{"categoryId":9,"slug":223,"title":225,"imageTeaser":227,"imageTeaserAlt":228,"videoTeaser":133,"videoHeroPortrait":231},{"de":224,"en":224},"wm-counter-uniq-towers-dusseldorf",{"de":226,"en":226},"WM-Counter UNIQ TOWERS Düsseldorf","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2748\u002Fconversions\u002FTNL-Projection-Mapping-WM-Counter-Uniq-Towers-Duesseldorf-02-webp.webp",{"de":229,"en":230},"UNIQ TOWERS im Düsseldorfer Medienhafen zeigen mit Projectionmapping bei Nacht den Live-Spielstand einer WM-Partie auf der Fassade, im Vordergrund spiegelt sich die Beleuchtung im Wasser des Hafenbeckens.","At night, the UNIQ TOWERS in Düsseldorf’s Media Harbour display the live score of a World Cup match on their façade via projection mapping, while the lighting is reflected in the waters of the harbor basin in the foreground.","1209501178",{"id":233,"type":6,"attributes":234},"101",{"categoryId":9,"slug":235,"title":238,"imageTeaser":241,"imageTeaserAlt":242,"videoTeaser":133,"videoHeroPortrait":245},{"de":236,"en":237},"gntm-werbekampagne-rheinturm","gntm-advertising-campaign-rheinturm",{"de":239,"en":240},"GNTM Werbekampagne Rheinturm","GNTM Advertising Campaign Rheinturm","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2487\u002Fconversions\u002FTNL_Design_Illumination_Projection_Mapping_GNTM_Rheinturm_Düsseldorf_01_860x860-webp.webp",{"de":243,"en":244},"Marketing-Maßnahme als Projektion auf Düsseldorfer Wahrzeichen: Heidi Klum mit Sonnenbrille in schwarz weiß auf dem Rheinturm","Marketing measure as a projection on Düsseldorf's landmark: Heidi Klum with sunglasses in black and white on the Rhine Tower","917069490",{"id":247,"type":6,"attributes":248},"107",{"categoryId":9,"slug":249,"title":252,"imageTeaser":255,"imageTeaserAlt":256,"videoTeaser":133,"videoHeroPortrait":259},{"de":250,"en":251},"mediale-inszenierung-zauberflote-am-saarpolygon","media-staging-the-magic-flute-at-saarpolygon",{"de":253,"en":254},"Mediale Inszenierung Zauberflöte am Saarpolygon","Media Staging The Magic Flute at Saarpolygon","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2585\u002Fconversions\u002FPolygon_Homepage_01_860x860-webp.webp",{"de":257,"en":258},"Multimediale Bühnengestaltung: Während einer Opernaufführung ist ein projizierter Stromkreislauf auf dem Denkmal Saarpolygon zu sehen","Multimedia stage design: During an opera performance, a projected electrical circuit can be seen on the Saarpolygon monument","1012389042",{"id":261,"type":6,"attributes":262},"110",{"categoryId":9,"slug":263,"title":266,"imageTeaser":269,"imageTeaserAlt":270,"videoTeaser":133,"videoHeroPortrait":273},{"de":264,"en":265},"videoprojektion-auf-meissener-porzellan-figur","video-projection-on-meissen-porcelain-figure",{"de":267,"en":268},"Videoprojektion auf Meissener Porzellan Figur","Video projection on Meissen porcelain figure","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2662\u002Fconversions\u002FTNL_Design_Illumination_3D_Projection_Mapping_Skulptur_Meissen_Hotel_-_Schindelbruch_860x860_9976-webp.webp",{"de":271,"en":272},"Mit Projection Mapping wird Porzellan-Figur eines Pfaus virtuell zum Leben erweckt, in dem der Vogel ein Federkleid bekommt","With projection mapping, a porcelain figurine of a peacock is brought to life virtually by giving the bird a 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