[{"data":1,"prerenderedAt":363},["ShallowReactive",2],{"project:en:rear-projection-glass-facade-dr-oetker":3,"__generatedImages":326},{"contentVersion":4,"project":5,"projectList":201,"categories":280,"videos":325,"category":290},"6233de3783d89659",{"type":6,"id":7,"attributes":8,"relationships":191,"links":199},"projects","19",{"categoryId":9,"useCase":10,"title":140,"slug":143,"seoTitle":146,"seoDescription":147,"subtitle":150,"text":153,"testimonial":156,"videoTeaser":132,"imageTeaser":167,"imageTeaserAlt":168,"imageHero":132,"videoHero":169,"videoHeroPortrait":170,"media":171,"video":132},2,{"title":11,"slug":14,"seoTitle":17,"seoDescription":18,"heading":21,"advantages":24,"facts":35,"idea":46,"implementation":49,"media":52,"teaserVideo":132,"teaserImage":133,"teaserImageAlt":134,"videoHero":137,"videoHeroPortrait":138,"video":139},{"de":12,"en":13},"Werbeprojektion auf Fassaden","Advertising Projection on Buildings",{"de":15,"en":16},"werbeprojektion-auf-fassaden","your-building-as-advertising-space",{"de":12,"en":13},{"de":19,"en":20},"Die Fassade eines zentralen Gebäudes als Werbefläche: mit großflächigen Projektionen auf Gebäudeoberflächen sichtbar ein Promotion oder DOOH Marketing-Highlight setzen","The facade of a central building as an advertising space: create a visible promotion or OOH marketing highlight with large-scale projections on building surfaces",{"de":22,"en":23},"Werbe-Projektion für Promotion und DOOH-Kampagnen","Advertising Projection for Promotion and DOOH campaigns",{"de":25,"en":30},[26,27,28,29],"Zielgruppennah","Zielgruppengerecht","Schneller Reicheweitenaufbau","Hoher Erinnerungseffekt",[31,32,33,34],"Close to the target group","Target group-oriented","Range build-up quickly","High recall effect",{"de":36,"en":41},[37,38,39,40],"Unübersehbar","Kurzfristige Umsetzung möglich","Flexibilität in der Wahl des Standorts","Länger anhaltende Präsenz",[42,43,44,45],"Unmissable","Short-term implementation possible","Flexibility in the choice of location","Longer lasting presence",{"de":47,"en":48},"Deine DOOH-Kampagne mit dynamischen Inhalten gestochen scharf auf riesige Gebäudeflächen in der City?\r\nEine Großbildprojektion verwandelt Fassaden mit minimalem Aufwand in Werbeflächen im Maximalformat. Mit Hochleistungsprojektoren können Deine Botschaften innerhalb kürzester Zeit als überdimensionale Videos oder animierte Inhalte aufmerksamkeitsstark platziert werden: innovativ, LAUT und genau dort, wo Deine Zielgruppe unterwegs ist.\r\nFür mehr Markenbekanntheit oder eine gezielte Verkaufsförderung.\r\nDeine Promotion im öffentlichen Raum effizient und zugleich umweltfreundlich in Szene gesetzt. \r\n\r\nDie Zukunft der Außenwerbung ist digital: ob als dauerhafte Projektion mit wechselnden Inhalten, als Guerilla Aktion, in Kombination mit Murals oder als interaktives Werbeformat - \r\nNimm Kontakt auf und finde mehr über die Möglichkeiten heraus!","Your DOOH campaign with dynamic content in razor-sharp detail on huge building surfaces in the city?\r\n\r\nA large-screen projection transforms facades into advertising spaces in the maximum format with minimal effort. With high-performance projectors, your messages can be placed in a very short time as oversized videos or animated content in a way that attracts attention: innovative, LOUD and exactly where your target group is.\r\n\r\nFor more brand awareness or targeted sales promotion.\r\n\r\nYour promotion in public spaces is staged efficiently and at the same time in an environmentally friendly way.\r\n\r\nThe future of outdoor advertising is digital: whether as a permanent projection with changing content, as a guerrilla campaign, in combination with murals or as an interactive advertising format -\r\n\r\nGet in touch and find out more about the possibilities!",{"de":50,"en":51},"DOOH vereint Off- und Online Aspekte: die klassische Außenwerbung + digitale Individualisierungsmöglichkeiten - für mehr Anerkennung und Akzeptanz bei der Zielgruppe. \r\nWir bringen Deine Kampagne zur richtigen Zeit an den richtigen Ort mit dem richtigen Content. Mit unserem Kernteam und einem breiten, interdisziplinären Netzwerk setzen wir Ihr Projekt ganzheitlich um, von Konzeption und Koordination von Genehmigungsprozessen über Content- Erstellung bis hier zur technischen Umsetzung.\r\nDie Projektionstechnik unauffällig am Boden oder auf dem Dach installiert und die Projektion passgenau auf die Werbefläche angepasst: Mit Einbruch der Dunkelheit beginnt Deine Botschaft zu leuchten. \r\nDie Flexibilität der Werbefläche ist durch die digitale Technologie schier unbegrenzt. Projektionen haben gegenüber Videowalls einige Vorteile, nicht nur in Sachen Stromverbrauch und Anschaffungskosten. Die Projektionsfläche selbst bleibt unberührt und es müssen keine baulichen Maßnahmen an ihr durchgeführt werden. Die Position der Projektionstechnik ist durch die Auswahl an verschiedenen Objektiven flexibel und unkompliziert.","DOOH combines offline and online aspects: classic outdoor advertising + digital customization options - for more recognition and acceptance among the target group.\r\nWe bring your campaign to the right place at the right time with the right content. With our core team and a broad, interdisciplinary network, we implement your project holistically, from conception and coordination of approval processes to content creation and technical implementation.\r\nThe projection technology is installed inconspicuously on the floor or roof and the projection is precisely adapted to the advertising space: When darkness falls, your message begins to shine.\r\nThe flexibility of the advertising space is almost unlimited thanks to digital technology. Projections have a number of advantages over video walls, not only in terms of power consumption and acquisition costs. The projection surface itself remains untouched and no structural measures need to be carried out on it. The position of the projection technology is flexible and uncomplicated thanks to the selection of different lenses.",[53,65,76,87,98,109,120],{"type":54,"file":55,"filePortrait":56,"alt":57,"title":60,"description":62},"image-with-description","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2047\u002Fconversions\u002FTNL-Design-Illumination-Swiss-Krono-Heiligengrabe-2-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2048\u002Fconversions\u002FTNL-Design-Illumination-Swiss-Krono-Heiligengrabe-2-(1)-webp.webp",{"de":58,"en":59},"Firmenlogo als Projektion auf einer Wasserdampfsäule","Company logo as a projection on a water vapor column",{"de":61,"en":61},"Swiss Krono Tex GmbH ",{"de":63,"en":64},"3D Logo als raumgreifendes Element fügt sich optimal in die Umgebung ein","3D logo as a spatial element fits perfectly into the environment",{"type":54,"file":66,"filePortrait":67,"alt":68,"title":71,"description":73},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2049\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_VW_Wolfsburg_1440x860px-4-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2050\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_VW_Wolfsburg_860x860px-4-webp.webp",{"de":69,"en":70},"Große VW-Logo-Projektion auf das Volkswagen-Werk in Wolfsburg","Large VW logo projection on the Volkswagen factory in Wolfsburg",{"de":72,"en":72},"Volkswagen AG",{"de":74,"en":75},"Emotionale Bildsprache mit großer Werbeerinnerung","Emotional imagery with great advertising recall",{"type":54,"file":77,"filePortrait":78,"alt":79,"title":82,"description":84},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2051\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Goldbeck_Bielefeld_1440x860_01-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2052\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Goldbeck_Bielefeld_860x860_01-webp.webp",{"de":80,"en":81},"H1 in Bielefeld mit Großbildprojektion des Firmenlogos von Goldbeck und 50 Jahre Celebration","H1 in Bielefeld with large-screen projection of the Goldbeck company logo and 50-year celebration",{"de":83,"en":83},"Goldbeck GmbH",{"de":85,"en":86},"Gebäude-Projektion als Leuchtturm für die Stadt","Building projection as a lighthouse for the city",{"type":54,"file":88,"filePortrait":89,"alt":90,"title":93,"description":95},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2053\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Stadtwerke_Lemgo_1440x860_01-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2054\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Stadtwerke_Lemgo_860x860_01-webp.webp",{"de":91,"en":92},"Fassadenprojektion in strahlenden Farben auf dem Heizkraftwerk West in Lemgo","Facade projection in radiant colors on the West thermal power station in Lemgo",{"de":94,"en":94},"Stadtwerke Lemgo",{"de":96,"en":97},"Große Reichweite - Geringer Aufwand","Large range - little effort",{"type":54,"file":99,"filePortrait":100,"alt":101,"title":104,"description":106},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2055\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_1440x860_01-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2056\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_860x860_01-webp.webp",{"de":102,"en":103},"Werbeprojektion für Dr. Oetker zur Weihnachtszeit auf die Glasfassade der Dr. Oetker Welt","Advertising projection for Dr. Oetker at Christmas time on the glass facade of the Dr. Oetker world",{"de":105,"en":105},"Dr. August Oetker Nahrungsmittel KG",{"de":107,"en":108},"Kampagne schafft Verbindung zwischen Kund:innen und Marke","Campaign creates connection between customers and brand",{"type":54,"file":110,"filePortrait":111,"alt":112,"title":115,"description":117},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2057\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Spaten_München_1440x860_01-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2058\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Spaten_München_860x860_01-webp.webp",{"de":113,"en":114},"Fassadenprojektion der Regenbogenfahne auf den Turm der Spaten Brauerei in München ","Facade projection of the rainbow flag onto the tower of the Spaten brewery in Munich",{"de":116,"en":116},"Spaten Brauerei",{"de":118,"en":119},"Near-Realtime Ausgabe von Kampagnen-Inhalten","Near-real-time output of campaign content",{"type":54,"file":121,"filePortrait":122,"alt":123,"title":126,"description":129},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2059\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Swiss_Krono_1440x860px_01-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2060\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Swiss_Krono_860x860px_01-webp.webp",{"de":124,"en":125},"Lagerhalle mit einer Großbildprojektion des Firmenlogos","Warehouse with a large screen projection of the company logo",{"de":127,"en":128},"Die eigene Werbefläche","The own advertising space",{"de":130,"en":131},"Hohe Awareness, Akzeptanz und Flexibilität","High awareness, acceptance and flexibility",null,"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2100\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_VW_Wolfsburg_1440x860px-4-webp.webp",{"de":135,"en":136},"DOOH-Werbeprojektion auf VW-Werk","DOOH advertising projection on VW plant","827606939","828960953","827606327",{"de":141,"en":142},"Rückprojektion Glasfassade Dr. Oetker","Rear Projection Glass Facade Dr. Oetker",{"de":144,"en":145},"rueckprojektion-glasfassade-dr-oetker","rear-projection-glass-facade-dr-oetker",{"de":141,"en":142},{"de":148,"en":149},"Eine großflächige Videoprojektion setzte TNL auf der Glasfassade von Dr. Oetker zum Stadtjubiläum von Bielefeld um.","TNL implemented a large-scale video projection onto the glass facade of Dr. Oetker for city anniversary of Bielefeld.",{"de":151,"en":152},"Rückprojektion auf 122 Quadratmeter Glasfassade der Dr. Oetker Welt","Rear-projection on 122 square meters of glass facade of the Dr. Oetker world",{"de":154,"en":155},"Zum 800. Geburtstag der Stadt Bielefeld hatte sich Dr. Oetker eine besondere Art der Gratulation ausgedacht: eine Video Show, welche auf die gläserne Fassade der Dr. Oetker Welt projiziert werden sollte. \r\nTNL nahm diese Herausforderung gerne an. Die Glasflächen der Fassade wurden mit einer durchsichtigen, aber projektionsfähigen Spezialfolie beklebt und anschließend mit 2 Hochleistungsvideoprojektoren bespielt. Dabei galt es die Lichtverhältnisse und Schattierungen durch die Glasverstrebungen auszugleichen, um überhaupt erst die Projektion von Filmmaterial auf Glas möglich zu machen. Die Großbildprojektion war das ganze Jahr über allabendlich zu betrachten.\r\n\r\nHier geht es zur lokalen Berichterstattung:\r\n\u003Ca href=\"https:\u002F\u002Fwww.nw.de\u002Flokal\u002Fbielefeld\u002Fmitte\u002F10038137_Oetker-leuchtet-fuer-das-Stadt-Jubilaeum.html\" target=\"_blank\" rel=\"noopener\">NEUE WESTFÄLISCHE\u003C\u002Fa>","For 800th anniversary of the city Bielefeld Dr. Oetker had devised a special kind of congratulation: a video show, which should be projected on the glass facade of the Dr. Oetker World.\r\nTNL accepted this challenge gladly. The surfaces of the facade were covered with a special transparent foil, which enabled the projection on glass with 2 high performance video projectors. It was necessary to compensate the lighting conditions and shadows caused by the glass struts to allow the projection of film onto glass. The large-screen projection was screened every evening during the whole year.",{"name":157,"job":159,"company":162,"text":164},{"de":158,"en":158},"Hannes Witte",{"de":160,"en":161},"Projektleitung","Project lead",{"de":163,"en":163},"TNL",{"de":165,"en":166},"Jede Fassade hat ihre Besonderheiten. Die Herausforderung der Dr. Oetker Fassade für die Projektion? Die Glasflächen!","Every facade has its special features. The challenge of Dr. Oetker facade for projection? The glass surfaces!","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F661\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_1440x860px-2-webp.webp",{"de":141,"en":142},"821603283","821615148",[172,179,185],{"type":173,"file":174,"filePortrait":175,"alt":176},"image","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1736\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_1440x860px-2-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1737\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_860x860px-2-webp.webp",{"de":177,"en":178},"Eine Fassadenprojektion auf die Glasfassade von Dr. Oetker mit Glückwünschen zum Jubiläum der Stadt Bielefeld ","A facade projection onto the glass facade by Dr. Oetker with congratulations on the city of Bielefeld's anniversary",{"type":173,"file":180,"filePortrait":181,"alt":182},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1734\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_1440x860px-3-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F1735\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_860x860px-3-webp.webp",{"de":183,"en":184},"Architekturillumination an cubistischer Glas-Fassade von Dr. Oetker zeigt mit Videoprojektionen Produkt-Informationen und Marken-Botschaften","Architectural illumination on a cubist glass facade of Dr. Oetker shows product information and brand messages via video projections",{"type":173,"file":186,"filePortrait":187,"alt":188},"https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F404\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_1440x860px-1-webp.webp","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F405\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_Dr._Oetker_860x860px-1-webp.webp",{"de":189,"en":190},"Rückprojektion auf Glasfassade von Dr. Oetker zeigt Firmen-Logos und Glückwünsche als Jubiläumsaktion","Rear projection on the glass facade by Dr. Oetker shows company logos and congratulations as an anniversary campaign",{"categories":192},{"links":193,"data":196},{"self":194,"related":195},"https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F19\u002Frelationships\u002Fcategories","https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F19\u002Fcategories",{"type":197,"id":198},"categories","2",{"self":200},"https:\u002F\u002Fapi.tnl.de\u002Fapi\u002Fv1\u002Fprojects\u002F19",[202,216,229,243,257,269],{"id":203,"type":6,"attributes":204},"108",{"categoryId":9,"slug":205,"title":208,"imageTeaser":211,"imageTeaserAlt":212,"videoTeaser":132,"videoHeroPortrait":215},{"de":206,"en":207},"beast-games-promotion-aktion-berlin","beast-games-promotional-campaign-berlin",{"de":209,"en":210},"Beast Games Promotion-Aktion Berlin","Beast Games Promotional Campaign Berlin","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2620\u002Fconversions\u002FTNL_Beast-Games-Werbeprojektion3-webp.webp",{"de":213,"en":214},"Großflächige Fassadenprojektion zeigt Marketing-Kampagne für Amazon Prime Serie Beast Games","Large-scale facade projection shows marketing campaign for Amazon Prime series Beast Games","1044933461",{"id":217,"type":6,"attributes":218},"111",{"categoryId":9,"slug":219,"title":222,"imageTeaser":225,"imageTeaserAlt":226,"videoTeaser":132,"videoHeroPortrait":132},{"de":220,"en":221},"schablonen-projektion-fur-fassadenbemalung-plange","stencil-projection-for-facade-painting-plange",{"de":223,"en":224},"Schablonen-Projektion für Fassadenbemalung Plange","Stencil projection for facade painting Plange","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2686\u002Fconversions\u002FTNL_Design_Illumination_Schablonenprojektion_Fassaden-Bemalung_Plange_Neuss_9-webp.webp",{"de":227,"en":228},"Anspruchsvolle Fassadenbemalung einer Kornähre auf Getreidesilo, die mithilfe einer Schablonenprojektion von TNL erstellt wurde","Sophisticated facade painting of an ear of corn on a grain silo, created using a stencil projection by TNL",{"id":230,"type":6,"attributes":231},"105",{"categoryId":9,"slug":232,"title":235,"imageTeaser":238,"imageTeaserAlt":239,"videoTeaser":132,"videoHeroPortrait":242},{"de":233,"en":234},"innenstadt-attraktivierung-bielefeld-marketing","city-center-enhancement-bielefeld-marketing",{"de":236,"en":237},"Innenstadt-Attraktivierung Bielefeld Marketing","City center enhancement Bielefeld Marketing","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2561\u002Fconversions\u002Fstadtmarketing-bielefeld-cityprojektion_3dmapping_860-860-webp.webp",{"de":240,"en":241},"Fassadenprojektion in Innenstadt mit Taucher in Tiefsee-Umgebung","Facade projection in city center with diver in deep sea environment","1011248687",{"id":244,"type":6,"attributes":245},"97",{"categoryId":9,"slug":246,"title":249,"imageTeaser":252,"imageTeaserAlt":253,"videoTeaser":132,"videoHeroPortrait":256},{"de":247,"en":248},"lichtkunst-installation-lwl-museum-herne","light-art-installation-lwl-museum-herne",{"de":250,"en":251},"Lichtkunst-Installation LWL Museum Herne","Light art installation LWL Museum Herne","https:\u002F\u002Fapi.tnl.de\u002Fstorage\u002F2396\u002Fconversions\u002FTNL_Design_Illumination_Fassadenprojektion_LWL_Herne_860x860_04-webp.webp",{"de":254,"en":255},"Bunte Projektionen auf das LWL Museum in Herne","Colorful projections on the LWL Museum in Herne","832194149",{"id":258,"type":6,"attributes":259},"16",{"categoryId":9,"slug":260,"title":263,"imageTeaser":266,"imageTeaserAlt":267,"videoTeaser":132,"videoHeroPortrait":268},{"de":261,"en":262},"logoprojektion-vw-wolfsburg","logo-projection-vw-wolfsburg",{"de":264,"en":265},"Logoprojektion VW Wolfsburg","Logo Projection VW 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