City center attractiveness light parcour

Idea

Never before has it been so important to lure people into downtowns, which are threatened with extinction due to the increasingly popular online trade, and thus to strengthen local retail trade in the long term and to stimulate local gastronomy. But how does city marketing work in a future-oriented and modern way? How can new stimuli be created and audiences attracted? Multimedia productions make eyes shine and create a positive atmosphere, collective amazement and lasting memories. Through the use of projection technology, the appearance of a place can be reinvented and staged. By creating exceptional events like this, you foster a sense of community, provide artistic and interactive experiences for all ages, and make your city a unique place to live.

Benefits

No waste, no CO2, no fine dust
Low technical effort = low energy consumption
Collective experience for young and old

Implementation

The combination of different types of projection opens up endless possibilities for designing a unique light parkour. Immerse yourself in a magical journey of colour, pattern and movement with a tunnel of light. Become part of the art installation yourself on an interactive shadow wall by drawing with light or playing with your silhouette. Interactive floor projections transform the floor into a living work of art for you to walk around and interact with. The highlight of the inner city event is a fascinating projection mapping that lets buildings appear in a completely new light through precisely coordinated light, colors and movements. Immerse yourself in this fascinating illusion and let your imagination and creativity enchant you and your citizens!

Facts

Upgrading of the city image
Increase in nationwide awareness
Increase in social media reach

People marvel at the extraordinary projection mapping on the Mariahilf skyline with an Alpine panorama in the background

Alpine panorama projection

The attractive design ensures many photos that are shared on social networks

Interactive, colorful floor projection in downtown Wilhelmshaven with children playing

Interactive Mosaic Sea

Colorful projections ensure enthusiastic children's eyes

Light Tunnel

Playing with moving, changing colors creates a special atmosphere

Children play with a shadow wall on which they can paint with light using special pens

Shiny Sketches

The use of special pens makes drawing with light possible

Interactive floor projection

The opportunity for interaction is particularly popular with children

A family plays with light and shadow in front of a shadow wall

Shadow On The Wall

Interactive activities provide fun and games for young and old

A LED show can be seen on the Rambla in Wilhelmshaven, which is admired by numerous passers-by

LED Staging

The use of special LED technology puts an entire street in a special mood and attracts a large crowd of spectators

Thanks and respect! That worked out smoothly! «

Matthias Glotz, Ba Department City Marketing (Head), City Council of Bad Hersfeld

The applause from the crowd showed how we hit the mark with the 3D projection mapping again this year. «

Katharina Schilberg, Event Management, Bielefeld Marketing GmbH

The facade projection on the City Hall has aroused great public enthusiasm. A highlight was created for the city. «

Frank Hofen, Board Member for Event Management, Förderverein Stadt Halle/Westfalen

The campaign was a great success. Thanks a lot for this. «

Ansgar Limbeck, CEO, City Marketing WiM - Wir in Meppen e.V.

The light walk was very well received by the visitors: there was a very fine atmosphere in the city. Thank you very much for the pleasant and professional cooperation! «

Heidi Reckendorfer, Innsbruck Marketing GmbH

Bright, colorful and dynamic animations, surprisingly staged, caused amazement. Your demand for perfection was visible and noticeable - thank you! «

Heike Kiesling, CEO, Innsbruck Marketing GmbH

Wilhelmshaven Touristik & Freizeit GmbH has found a creative and competent partner in TNL GmbH Design und Illumination for the "Willumina" light production event. The extraordinarily positive feedback for the five-evening event made us happy and also showed that we have found the right partner in TNL. «

Michael Diers, CEO, Wilhelmshaven Touristik & Freizeit GmbH