City center enhancement Bielefeld Marketing
Facade Projection

Light art installation against inner-city dreariness

After the lights went out due to the closure of the Karstadt branch in Bielefeld, TNL illuminated the building with a projection show. This central point in the city center became an evening highlight for several weeks. During the installation, the striking facade was transformed into a huge screen with an area of ​​225.80 square meters, which was illuminated during the dark hours with two high-performance projectors. The neo-pop collage took the audience on a fantastic journey: the locally prominent figure of the linen weaver led them from the depths of the ocean via regional sights such as the Sparrenburg to the galactic expanses of space. The show transformed the city center into a place of wonder and encounter.