New Year's Eve Innsbruck Skyline Mariahilf Row of Houses
3D Video Mapping

Production of a 3D facade mapping on the skyline of Mariahilfstrasse for Innsbruck's New Year's Eve

At the turn of the year, the city of Innsbruck had invited to a walk with lights. The Mariahilf row of houses was one of 4 prominent locations that were illuminated by projections for each individual building. With the Inn in the foreground and the Alpine panorama towering behind it, a unique sight was created that captivated numerous visitors. The 3D video mapping on the famous row of houses was all about "Fascination alpine wildlife": On the facade, among other things, some animals of the Innsbruck Alpine Zoo were staged extensively - based on the 60th anniversary. The turn of the year was celebrated with live VJ-ing and the classic Viennese waltz, while an impressive bonfire on the Seegrube rounded off the New Year's experience.

3D video mapping with floral motifs on the skyline of Innsbruck's Mariahilf row of houses with the Inn in the foreground and the Alps in the background

Façade projection picks up on the real environment: Colorful fish swim virtually over Innsbruck's Mariahilf row of houses on the Inn

Projection show with native animals: eagles can be seen in gigantic proportions on the skyline of Innsbruck's Mariahilf row of houses

The Mariahilf row of houses in Innsbruck with the Inn in the foreground and a panorama of the Alps in the background as a stop on the walk through light: staging of native animals as a facade projection

Illumination of the Mariahilf row of houses in Innsbruck with the Inn in the foreground and a panorama of the Alps in the background: silhouettes of fish can be seen in origami style

Video projection of wildcat eyes on the skyline of Innsbruck's Mariahilf row of houses with the Inn in the foreground and the Alps in the background

In cooperation with the competent and inspirational team from TNL, it was great fun to develop high-quality content with musical staging for each facade and to realize the digital facade screens in the city. «

Heike Kiesling, CEO, Innsbruck Marketing GmbH