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GNTM Advertising Campaign Rheinturm
Projection Mapping

Large-scale projection onto the Düsseldorf television tower for Germany's Next Top Model

The staging of the GNTM advertising campaign on Düsseldorf's Rheinturm was the highlight installation of the broad out-of-home campaign. For Carnival, from Shrove Monday to February 15, 2024, a projection mapping transformed the imposing Rhine Tower into a 150 meter high advertising column that attracted attention every evening. The message "#GNTM for everyone" of the 19th Germany's Next Top Model season was displayed across the entire building: Heidi Klum posed with her female candidates and, for the first time, male candidates on the city's landmark.

Advertising projection of Heidi Klum with sunglasses in black and white on the Düsseldorf Rhine Tower
Brand presentation: The red ProSieben logo can be seen several times on the Düsseldorf television tower
Large-scale announcement of the broadcast time of Germany's Next Top Model on the Rhine Tower: Thursday 8:15 p.m. in red with the ProSieben logo
Depiction of a candidate from the 19th season of Germany's Next Top Model as projection mapping on the Rheinturm in Düsseldorf
Widely visible staging of the format Germany's Next Top Model with broadcast time and Pro Sieben logo on the Düsseldorf Rhine Tower
Heidi Klum can be seen several times as a projection on the Düsseldorf television tower while she is walking on a catwalk

It was a great and highly visible showcase of our brand and format. It attracted attention both internally and externally and helped enable the best GNTM launch in 15 years.«

Steven Gill, Senior Media Manager, Seven.One Entertainment Group GmbH

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