Tower Projection Rainbow Flag Brewery Munich

Tower Projection Rainbow Flag Brewery Munich
Facade Projection

Projection of the Pride flag and logos on all 4 sides of the Spaten Tower in Munich

A rainbow during the night stands for something unexpected and extraordinary, just like the situation in Munich for the European Championship on June 23, 2021. Anheuser-Busch InBev completely dipped the building of the Spaten Brewery in rainbow colors as a sign of a tolerant and open society and as support for the LGBTQ community. The facade projection had a radiant power and also drew the press' attention. More on this: SÜDDEUTSCHE ZEITUNG

Our CEO loves it. Great. «

Fried-Heye Allers, Public Affairs Manager Germany, Anheuser-Busch InBev Germany Holding GmbH