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Exhibition stand Modersohn BAU Munich
Projection Mapping

Multimedia 3D Elements

The leading manufacturer of masonry fasteners decided to integrate 3D projection mapping from TNL for its trade fair appearance at BAU 2023. Three special consoles were displayed on the wall and their functionality was presented with a 3D projection. They visually detached themselves from the back wall, revealed their individual components and were put back together again effectively. The sophisticated animation was a trade fair highlight at the stand and provided a lot of conversation. The optical illusion in the form of an augmented reality application created lasting memories of the Modersohn Stainless Steel trade fair stand.

The functionality of a component attached to the wall is illustrated by the use of a projection
The presented components are staged by means of projection
The company logo is projected onto the wall of a trade fair stand
A trade fair visitor gets informed by an employee of the trade fair stand about the product on offer, which is illuminated by a projection
A presented component that is attached to the wall of the exhibition stand becomes a highlight through the use of an aesthetic projection
The components attached to the wall of the exhibition stand attract the attention of visitors to the exhibition by means of projections

Creative minds and technical understanding of our products. The TNL team has put our components in the right light. «

Dipl.-Ing. Jürgen Matzelle

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